{"product_id":"sleeping-beauties-why-good-ideas-go-dormant-and-how-they-wake-up","title":"Sleeping Beauties","description":"\u003cp\u003eWhy Good Ideas Go Dormant and How They Wake Up\u003c\/p\u003e\n\u003cp class=\"x1yc453h xma8rkl xgoqxah xutxfr x1fie51u xgyxj25 x1xobyvs x1elgs31 x1fv8qjw xcy5tzr x1ht4adc xnvauns x1c2l018 x14l7nz5 xuw7688 x1pjt2rx x160d6zm xrxpjvj\" dir=\"ltr\"\u003eWhat makes a great idea take hold—and why do so many brilliant discoveries, inventions, and works of art disappear before their time?\u003c\/p\u003e\n\u003cp class=\"x1yc453h xma8rkl xgoqxah xutxfr x1fie51u xgyxj25 x1xobyvs x1elgs31 x1fv8qjw xcy5tzr x1ht4adc xnvauns x1c2l018 x14l7nz5 xuw7688 x1pjt2rx x160d6zm xrxpjvj\" dir=\"ltr\"\u003eIn \u003cem\u003eSleeping Beauties\u003c\/em\u003e, David Byrne explores the surprising stories of ideas that were overlooked, dismissed, or simply forgotten, only to be rediscovered years, decades, or even centuries later. From dark matter and continental drift to solar power and the steam engine, and from Bach and Bruegel to Vermeer and Melville, Byrne reveals how some of humanity’s most important breakthroughs were once “sleeping beauties.”\u003c\/p\u003e\n\u003cp class=\"x1yc453h xma8rkl xgoqxah xutxfr x1fie51u xgyxj25 x1xobyvs x1elgs31 x1fv8qjw xcy5tzr x1ht4adc xnvauns x1c2l018 x14l7nz5 xuw7688 x1pjt2rx x160d6zm xrxpjvj\" dir=\"ltr\"\u003eWhy do ideas fall dormant? Sometimes they challenge entrenched beliefs or threaten established interests. Sometimes they lack the right champion, technology, or economic conditions to flourish. And sometimes, Byrne finds, they simply need someone from outside the usual circles to see their potential.\u003c\/p\u003e\n\u003cp class=\"x1yc453h xma8rkl xgoqxah xutxfr x1fie51u xgyxj25 x1xobyvs x1elgs31 x1fv8qjw xcy5tzr x1ht4adc xnvauns x1c2l018 x14l7nz5 xuw7688 x1pjt2rx x160d6zm xrxpjvj\" dir=\"ltr\"\u003eDrawing connections across art, science, technology, and history, Byrne shows that breakthroughs often emerge when people cross disciplinary boundaries, embrace unexpected connections, and remain open to ideas that don’t fit neatly into existing categories.\u003c\/p\u003e\n\u003cp class=\"x1yc453h xma8rkl xgoqxah xutxfr x1fie51u xgyxj25 x1xobyvs x1elgs31 x1fv8qjw xcy5tzr x1ht4adc xnvauns x1c2l018 x14l7nz5 xuw7688 x1pjt2rx x160d6zm xrxpjvj\" dir=\"ltr\"\u003eThought-provoking, curious, and ultimately hopeful, \u003cem\u003eSleeping Beauties\u003c\/em\u003e is both a celebration of human creativity and a call to remain alert to the ideas that could shape our future. It offers a new way of seeing innovation, and a reminder that the next great breakthrough may already be waiting to be rediscovered.\u003c\/p\u003e","brand":"Offline Books","offers":[{"title":"Default Title","offer_id":67663631679540,"sku":"9780593655276","price":650.0,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/7388\/6004\/files\/9780593655276.jpg?v=1791311805","url":"https:\/\/offlinebooks.com\/products\/sleeping-beauties-why-good-ideas-go-dormant-and-how-they-wake-up","provider":"Offline Books","version":"1.0","type":"link"}