The Negroni: A Love Affair with a Classic Cocktail

For more than a century, the Negroni has stood as one of the world’s most iconic cocktails. Born from the legendary request of Count Camillo Negroni, who is said to have asked a bartender in Florence to strengthen an Americano with gin, the drink has become celebrated for its elegant simplicity, perfectly balanced blend of bitter and sweet flavors, and unmistakable sophistication.

In this spirited tribute, Matt Hranek explores the enduring appeal of the Negroni, tracing its history, cultural significance, and lasting influence on cocktail culture. Alongside the classic recipe, he presents a thoughtfully curated collection of inventive variations and modern interpretations, showcasing the versatility of a drink that continues to inspire bartenders and enthusiasts around the world.

Part celebration, part cocktail guide, this book is both a love letter to the Negroni and an invitation to discover new ways to enjoy a timeless favorite.